Content Marketing Outreach Specialist

Position Overview:

We're on the lookout for a proactive Content Marketing Outreach Specialist to enhance our marketing team's capabilities. This role is pivotal for someone keen on crafting and executing outreach strategies that broaden the reach and influence of our content. Responsibilities extend to managing off-site SEO activities and coordinating with off-site SEO content writers, making it a key position for driving our content's online presence.

Key Responsibilities:

• Develop and execute outreach strategies to elevate content across digital platforms.
• Oversee off-site SEO activities, coordinating efforts with off-site SEO content writers to optimize content visibility and search engine rankings.
• Identify and engage with influencers, bloggers, and media outlets to establish relationships and secure content coverage.
• Craft personalized outreach communications to highlight our content's value and relevance.
• Analyze outreach campaign performance for insights to shape future strategies.
• Suggest content strategies based on feedback from outreach efforts.
• Maintain a comprehensive database of contacts and manage content partnerships.
• Keep abreast of the latest trends in content marketing and SEO.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• Demonstrable experience in content marketing, PR, or similar roles focused on outreach.
• Excellent communication skills, both written and verbal, for crafting persuasive messages.
• Strong research and analytical abilities to uncover outreach opportunities.
• Familiarity with SEO principles and their application in content marketing.
• Ability to manage multiple projects independently or as part of a team.
• Creative and strategic thinking with a proactive problem-solving approach.