Implement International Retail and Trade Marketing and Visual Merchandising strategy per defined Brand and commercial objectives, including all Retail store categories and Trade accounts.
The work involves researching to get an understanding of what is needed and to come up with design ideas.
Researching costs and working within a budget.
Achieve process and budget efficiencies for Global Commercial Marketing creation and production.
Researching lifestyle and design trends and making sure designs will appeal to the target audience.
Managing the VM and CM team.
Managing the 3rd parties such as agencies, graphic designers
Execute Retail/Trade Marketing strategy as per set seasonal brand priorities and commercial targets.
Create within the CM team window and in-store displays of goods for Retail and Trade doors.
Develop, analyze, assess, and improve the process for delivering effective sell-through Retail strategies for PUMA Türkiye.
Provide Retail channel with seasonal input per set GTM process (including IMT I and II).
Align seasonal priorities for Retail channels, including purchasing and merchandising.
Monitor seasonal business development to address tactical opportunities based on sell-through success, the sports marketing calendar, PUMA events, etc.
Oversee the production and delivery of in-store communication tools, including third-party agency and vendor management.
Implement and manage Retail KPIs for all geographic levels mirroring key KPIs identified by Global Commercial Marketing.
Install a local reporting system to share best Retail Marketing practices and experiences.
Support the Sell-In period with seasonal changeover on the showroom based on global sell-in structure.
Support HR with visual materials.
Support all store openings/refits/layout changeovers.
Deliver brand and quality consistency in Trade Marketing implementation in the Region.
Provide Trade Marketing channel with seasonal input per set GTM process (including IMT I and II).
Oversee the production and delivery of Trade in-store communication tools, including third-party agency and vendor management.
Work with the Sales team to ensure alignment, wherever possible, of wholesale activities.
Install a local reporting system to share best Trade Marketing practices and experiences.
Support CM team Sell-In period with seasonal changeover on the showroom based on global sell-in structure.
YOUR TALENT
University Degree in related fields,
Advanced level of English knowledge,
Proven Trade/Retail marketing experience for an international multi category brand in fast moving consumer goods industry,
Previous management experience and team development,
Previous budget management responsibilities,
Proven retail training,
Proven Illustrator and Photoshop knowledge,
Proven marketing material knowledge,
Creativity is a must,
Marketing Production material and budget knowledge is a must,
Strong leadership, organizational and decision-making skills,
Proven interpersonal & presentation abilities to operate effectively with cross-functional teams,
Results oriented,
Be interested in arts and design,
Experience of developing strong relationships, communicating across a wide variety of networks,
Effectively defines, plans, schedules, controls tasks and projects,
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
