Senior Associate - Paid Media

About OML:
Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder businesses include :-

Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists,  and more.

Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.

Branded Content: With businesses in the creative and branded content space Only Much Louder  has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty,  Canva India and more.

• 1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.
• GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

Skills and requirements:

We are currently recruiting for the Media and Analytics team that is in charge of the analytical strategy behind our content decisions and impact measurement. A high awareness of digital trends and the necessary skills to analyze, strategise & execute them while working with creators, influencers and KOL's across multiple geographies, will be needed. The team works cross-functionally to translate the incredible amount of data on digital platforms, content consumption patterns, creator trends and digital landscapes to shape business and content decisions. The team also evaluates the general programming and content strategy, in addition to leading competitive analysis.

Key Responsibilities:

1. We are looking for someone  who can deliver on media strategy, planning, buying and execution across online media platforms with a deep understanding of Media Agency ecosystem

   
   

2. A robust understanding of all platform based digital advertising is required 

   
   

3. Demonstrate experience using data and KPI metrics to monitor performance and measure paid campaign effectiveness, making recommendations on adjustments and creating opportunities to increase marketing ROI

   
   

4. Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats

   
   

5. Run ad-hoc reports pulling performance data, drawing practical conclusions and recommendations by executing deep & complex quantitative analysis over the campaigns' data and turn them into insights

   
   

6. Responsible for analysing social media performance & audience data and making decisions based on the analysis to support content decisions. This requires the candidate to be comfortable with all social media and web analytics tools

   
   

7. Understand the levers of content creation and performance, analyse and showcase them to give content recommendations along with having an acute sense of a creator’s way of working

   
   

8. Provide long term support to brands for their media intelligence needs, understanding their content strategy and providing relevant insights on content performance and recommendations

   
   

9. Track content consumption, platform evolution and new digital media trends across the globe turning them into impact/actions for teams at GCN

   
   

10. Knowledge of and interest in the latest developments in the content and tech world is a must

    
    

11. Have a deep understanding of the key metrics, insights, and analytics across different social media and content platforms (like Facebook, Instagram, YouTube, other social media networks, content platforms, mobile apps, blogs, etc.)

    
    

12. Strong sense of analytical and quantitative skills. The role involves a lot of market research, analysis of hard data and using metrics to back up intuition along with being able to assess the efficacy of marketing plans