Digital Marketing Specialist (Part time)

Overview: We are seeking a dynamic Digital Marketing Specialist to join our team. As a B2B company, we are focused on providing innovative solutions to our clients, and we need a creative and strategic thinker to lead our digital marketing efforts. This role offers the opportunity to work remotely and make a significant impact on our online presence and brand visibility.

Responsibilities:

• Set and manage the digital marketing budget effectively to maximize ROI and achieve organizational goals
• Develop and execute comprehensive digital marketing plans and strategies across all social media platforms especially LinkedIn
• Develop, implement, and manage comprehensive SEM strategies to increase website traffic, enhance brand visibility, and drive conversions
• Conduct keyword research, competitive analysis, and audience targeting to optimize SEM campaigns across search engines such as Google Ads
• Monitor campaign performance, analyze data insights, and continually optimize SEM initiatives to maximize ROI and achieve KPIs
• Collaborate with cross-functional teams to align SEM efforts with broader marketing objectives and initiatives
• Work with key departments to define target markets, audiences and further details.
• Stay updated on industry trends, algorithm changes, and best practices in SEM to ensure our strategies remain innovative and effective
• Optimize website content, including landing pages and blog posts, for search engines
• Develop and implement link building strategies to improve website authority
• Monitor and analyze website traffic and performance using tools such as Google Analytics
• Advise creative best practices for better reach across all platforms
• Generate detailed reports on the performance of digital marketing efforts, analyze data, and provide actionable insights to optimize performance
• Collaborate closely with the Marketing Manager to align digital marketing efforts with overall marketing objectives
• Boost campaigns and relevant posts to enhance reach, engagement, and conversion rates
• Implement lead generation strategies to drive qualified traffic and increase conversion rates
• Maintain and update a portfolio of successful digital marketing campaigns and initiatives
• Provide regular updates and communicate progress to the Marketing Manager and other relevant stakeholders