X-sell & Engagement Officer

Role: X-sell & Engagement Officer
Location: Abu Dhabi
Role Purpose:
To implement & execute tactical campaigns targeted at liabilities acquisition, growth & retention.

The Job Holder is works with the Head of Liabilities portfolio function to ensure timely roll outs of various initiatives.

This would include procuring internal approval on campaign constructs, T&Cs, marketing materials, etc., 

The role would also work with wider team to implement product construct & pricing changes, including customer comms. 
    
 

Key Accountabilities of the role      

RESPONSIBILITIES:

1. Develop and roll out agreed BTL activities to drive commercial outcomes.
2. Conduct portfolio analysis to find opportunities around engage with customers to enhance share of wallet. 
3. Design, plan and implement end-to-end sales and campaigns to acquire new to account customers, increase liabilities balances and control customer / balance attrition.
4. Liaise with multiple internal stakeholders for alignment & to carry out all the relevant activities.
5. Proactively analyze competitors’ business and marketing activities to trends.
6. Monitor campaign response rates and prepare the program result tracking
7. Conduct regular portfolio performance reviews
8. Work with Liabilities Product team and other key stakeholders to support new products roll outs. 
9. Roll-out promotions and manage communication within the network
10. Regular review and enhancement of existing processes and development of new processes supporting the Liabilities promotions.
11. Engage with Branches & other sales channel to ensure awareness and alignment with campaigns and promotions.
     

Specialist Skills / Technical Knowledge Required for this role:

1. Strong negotiation and presentation skills
2. Ability to collate & interpret data.
3. Results oriented: is self-motivated driven by the need to succeed.
4. Personal organization: demonstrates high levels of personal organization, delivering on time. Plans effectively to deliver goals.
5. Fair knowledge of financials and budgeting 
6. background in product development OR digital marketing 
7. Fair knowledge in Islamic Banking
    

Previous experience required (if any):

1. Minimum 05 years’ experience in revenue / portfolio management 
2. Understanding of portfolio dynamics including demographic factors, competitor products and services
3. Understanding and working knowledge of liabilities products & features
4. Familiarity with local banking regulations